Quick answer: To get more Facebook Page likes and followers today, post content people want to share (short videos, helpful tips, behind-the-scenes and local stories), post consistently, reply to every comment, invite people who react to your posts to like the Page, promote the Page on your website, email and other social profiles, and run a small, well-targeted Meta ad to the right audience. Avoid buying likes, which damages reach.
Likes vs followers: what matters now
Facebook Pages now focus on followers; people who follow see your updates in their feed. Many Pages using the newer Page experience no longer show a separate like count. Either way, the aim is the same: grow a real audience that engages with your posts.
1. Complete and optimise your Page
- Use a clear profile picture (logo) and a cover image or video that shows what you do.
- Write a short intro with your location and main service.
- Add contact details, opening hours, website and a call-to-action button.
- Choose the right category so people find you in search.
2. Post content people want to share
| Content type | Why it works |
|---|---|
| Short videos and Reels | Facebook shows them to people who do not follow you yet |
| Helpful tips | Saved and shared with friends |
| Behind the scenes | Builds trust and personality |
| Customer stories and reviews | Social proof |
| Local news and events | Strong engagement for local businesses |
| Questions and polls | Easy for people to join in |
Keep promotional posts to about one in five. The rest should entertain, inform or help.
3. Post consistently at the right times
Use Meta Business Suite Insights to see when your audience is online and schedule posts in advance. 3–5 posts a week is a realistic target for most small businesses.
4. Reply fast and start conversations
Reply to every comment, ideally within an hour, and ask follow-up questions. Comments and replies tell Facebook your post is worth showing to more people.
5. Invite people who engage
Click the list of people who reacted to a post. Where Facebook shows an Invite button next to people who do not follow your Page yet, invite them. They already know your content, so many accept.
6. Promote your Page everywhere
- Add a Facebook link to your website header or footer and email signature.
- Mention it in newsletters and on receipts.
- Cross-promote from Instagram, LinkedIn or TikTok.
- Display a QR code in your shop or on packaging.
7. Run a small ad campaign
Meta ads can grow followers cheaply when targeted well. Promote your best-performing post to people in your area or interest group rather than running a generic “like my Page” ad. Followers who first engaged with good content are more valuable. Learn the basics in how Facebook ads work.
8. Run competitions carefully
Giveaways can bring a burst of followers. Follow Meta’s promotion rules: you cannot require people to share the post to enter, and you must say the promotion is not sponsored by Facebook. Make the prize relevant to your customers so you attract the right people.
9. Collaborate
Partner with local businesses or creators for joint posts, live sessions or giveaways to reach each other’s audiences.
What not to do
- Do not buy likes or followers. Fake accounts do not engage, which lowers your reach and can break Meta’s rules.
- Avoid “engagement bait” such as “Like if you agree!”, which Facebook can demote.
- Do not post only sales messages.
Frequently asked questions
Why are my Facebook posts reaching so few people?
Organic reach for Pages is limited. Video, strong engagement and occasional ads help.
How fast can I grow a Facebook Page?
With consistent posting and a small ad budget, many local businesses gain hundreds of real followers in a few months.
Keep your account safe as you grow: see our Facebook privacy and security settings guide.