Quick answer: Black Friday 2026 is on Friday 27 November, and Cyber Monday follows on 30 November. Amazon UK usually runs a longer Black Friday Week around it, with new deals every day. In 2025 it ran from 20 November to 1 December. Amazon had not confirmed its 2026 dates when this guide was last updated (8 November 2026), and we will add them here as soon as it does.
When is Amazon Black Friday 2026 in the UK?
Black Friday always falls the day after US Thanksgiving, so in 2026 it lands on Friday 27 November. Amazon does not limit its sale to that one day. Here is how its recent UK Black Friday Weeks have run:
| Year | Amazon UK Black Friday Week | Black Friday |
|---|---|---|
| 2024 | 21 November to 2 December | 29 November |
| 2025 | 20 November to 1 December | 28 November |
| 2026 | Not confirmed yet. Expect roughly 19 or 20 November to 30 November or 1 December | 27 November |
If 2026 follows the same pattern, Amazon will announce its dates in mid-November and the first deals will appear about a week before Black Friday.
What is Amazon Black Friday Week?
Black Friday Week is Amazon’s name for its extended sale. Instead of one day of discounts, new deals go live throughout the week and run through the weekend to Cyber Monday. Some deals last the whole week. Others are short Lightning Deals that last a few hours or until stock runs out.
Do you need Amazon Prime for Black Friday deals?
No. Most Amazon Black Friday deals are open to everyone. A smaller set are Prime-exclusive and show a “Prime” label next to the price. Prime also gives you faster free delivery, which helps with Christmas shopping. If you only want Prime for Black Friday, you can start a free trial just before the sale and cancel before you are charged.
Best Amazon Black Friday deals to watch
- Amazon devices: Echo speakers, Fire TV sticks, Kindles and Ring doorbells usually see some of the biggest cuts of the year.
- Tech: headphones, laptops, tablets, phones and gaming accessories.
- Home and kitchen: air fryers, coffee machines, vacuum cleaners and smart home kit.
- Beauty and fragrance: gift sets often drop in price ahead of Christmas.
- Toys and games: popular Christmas toys often sell out, so buy early if you see a good price.
Shopping for a student? See our guide to gaming laptops for students before you buy.
How to check an Amazon Black Friday deal is genuine
Consumer group Which? has found that many Black Friday prices were matched or beaten at other times of the year. Before you buy:
- Check the price history with a price tracker such as Keepa or CamelCamelCamel.
- Ignore the “was” price and compare the price you pay with other big UK retailers.
- Check who is selling it. “Sold by Amazon” or a well-reviewed seller is safer than an unknown third-party shop.
- Add items to your wish list now, so you can spot a real drop quickly when the sale starts.
Your rights if something goes wrong
Black Friday buys have the same UK consumer rights as any other online order. For most items you have 14 days after delivery to cancel for any reason, and the seller must refund you within 14 days of getting the item back. Amazon’s own returns policy is often longer around Christmas, so check it on the product page.
Amazon Black Friday strategy for UK sellers
If you sell on Amazon, Black Friday Week is one of the biggest sales periods of the year. A simple plan:
- Submit deals early. Lightning Deals, Prime Exclusive Discounts and coupons are set up in Seller Central, and Amazon’s deal deadlines usually fall weeks before the event.
- Send stock in early. If you use Fulfilment by Amazon, warehouses get busy in November. Late stock can miss the sale entirely.
- Tidy your listings first. Clear titles, good photos and strong reviews turn the extra traffic into sales.
- Raise ad budgets for the week. Clicks cost more, but buyers are ready to purchase.
- Bring in traffic from outside Amazon with social media and email. Our social media marketing strategy guide can help.
Frequently asked questions
When is Amazon Black Friday 2026 in the UK?
Black Friday is Friday 27 November 2026. Amazon UK usually starts its Black Friday Week about a week earlier and runs it until Cyber Monday or just after. Amazon had not confirmed its 2026 dates when this guide was last updated.
Does Amazon do Black Friday in the UK?
Yes. Amazon UK runs a Black Friday Week every year at amazon.co.uk, with new deals every day across most categories.
Are Amazon Black Friday deals only for Prime members?
No. Most deals are open to everyone. Some are Prime-exclusive and are labelled on the product page.
Is Black Friday or Cyber Monday better on Amazon?
The deals overlap heavily, because both sit inside the same Black Friday Week. Prices on the most popular items are often lowest early in the week, before stock runs out.
