Build Social Media Portfolio with Ideal Clients. For five or six months I managed an Instagram account for my previous employer and my own personal Instagram account.
This was all I had to share with potential clients when I decided to offer social media management services to other business owners.
The majority of people who begin like Social Media Portfolio.
As we hear the such question a lot – “How do I get my first client when everyone wants me to show them a Social Media Portfolio, a resume, or case studies of previous clients I worked with?”
A legitimate reason for this… after all, many businesses are looking for people like you to handle their social media marketing strategy.
Likely to want to see a Social Portfolio of what you’ve done in the past before hiring you to do the job.
There are things you can do to ensure you DO have the experience to share with them. In this video I will show you how to do just that, so you don’t need to worry.
Assuming that you’re serious about pursuing this business, then you may have to hustle a little bit for a while.
This will enable you to build up a Social Media Portfolio of your own before you can implement whatever you’ve learned.
As a freelancer, I didn’t receive payment for those ten months of real-life experience that I had under my belt before I became freelance.
My full-time job paid me a salary, but managing the Instagram account was something I did in my spare time, so naturally, I was getting paid for doing it as part of my job.
A lot of my time was spent bringing product home and shooting it in different locations, managing the community, and sending weekly reports to the marketing team at the home office.
Doing all of those things was outside of my typical nine-to-five job description.
There was a chance that I would have gotten mad that I wasn’t being compensated, but I got so much enjoyment out of it and had so much fun doing it.
It never occurred to me that I would be upset about it.
Currently, I am just considering it as a sort of unpaid internship.
In a nutshell, I learned a lot from working with a legit marketing team. The experience & training I received has proven to be invaluable in the long run!
As a result, if you would like to get some experience before signing on with those dream clients, you should go out & get it.
There might be times when you have to provide your services for free for a short period of time. However, don’t forget that money isn’t the only way to gain value.
As long as those experiences help you to land ideal clients, the time you spend on them will be worth every penny for socialmedia.
Furthermore, working pro bono on a temporary basis with ideal clients could turn into a more long-term situation or at the very least provide.
You with a favourable testimonial (that you can show to your next client lead).
If you are not interested in working for free, you can also offer a lower-cost option for a trial period of time if you are not interested in working for free.
It is a bit like giving your clients a trial run to see how they feel about it before they commit to anything.
Obviously, you would still be able to receive compensation for some of your time in this situation. However, you might also want to consider the job as a way to gain experience and build your resume.
The point I want to make is that we all start somewhere at some point in our lives.
Taking the first step and building the business you really want does not hinder by the fear of not having enough “ideal customers” under your belt.
I knew a social media manager who wanted to offer content creation for product-based businesses but they didn’t have any examples… so they made examples. A photographer partnered with them and they conducted a fun test shoot with props, styling and products similar to the types of brands they hoped to work with. This was part of the test shoot.
Make it wind up
Create a strategy for someone for free & ask them to use it for the next few months. When you’re done, ask them to send you a testimonial when they have completely nailed it.
It would be helpful if you could run someone’s campaign as a “test run” so that you have the data you need to show your next paying client that you are able to handle their campaign.
This is the perfect opportunity to demonstrate your knowledge of what you’re doing (and to get more confident as well)!
Whenever you have case studies and portfolios to show that you have the skills and experience you’re attempting to convince others to hire you for, it’s so much easier to convince others to employ you. So, go out there, get creative, and make it happen!
A guide to building an impressive social media presence
Examples, Key Elements, Tips & Tools for Building Your Portfolio
Are you concerned that you might not have enough experience to create an effective social media portfolio? It doesn’t matter if you have never worked in social media before or if you have.
If you have a social media portfolio, you may be able to show a hiring manager that you are the missing piece of their team.
In order to build a strong social media portfolio, what exactly do you need to do? Is it possible for you to succeed in this endeavour if you have no previous experience working with social media?
There are some key components to a social media portfolio, and in this article you will discover what they are and how they work.
If you are concerned that you do not have enough projects to put in your
Social Media Portfolio
There is no need to worry. The first place to start is by looking at your social media profiles.
As part of this post, you will also find some tips on what to include in your portfolio.
Along with what you can do to make it more interesting.
As a result of these tips, there are other ways to grow your business, such as apprenticeships.
What you need to know about making a portfolio for your social media accounts
1) Include or exclude works
The use of non-disclosure agreements (NDAs) is common among social media managers and other marketing professionals.
Entry-level marketers, on the other hand, should avoid including projects. That is unrelated to the role they are applying for on their resumes.
Skills in your Social Media Portfolio
You should include all the projects and skills in your portfolio. That is related to running social media accounts on your resume.
You might want to consider projects for your own social media. Pages or assignments for a social media course as part of this.
If you want, you can even include tasks you did for business or for friends, family, and acquaintances.
2) Show, don’t tell
There is a lot of visual content in portfolios. A portfolio that is highly visual can attract clients even if they are text-heavy professionals.
3) Results-heavy examples
A portfolio is a proof of concept you present to a potential client or employer. In order for them to trust you with their business, you must show them that you can deliver outstanding results. This includes an increase in followers, engagement, weekly traffic, or sales, among others. It is therefore important that you show that your campaigns had an impact on your business.
4) Optimized social media profiles
That’s mainly due to the fact that it is a great resource for building a portfolio. No matter how big and substantial the audience is, you don’t need to have thousands of followers to be successful. All you need is to show that you’re good at curating feeds.
Engaging with your audience, and figuring out what works on which platform.