content marketing
content marketing


Content increase in reaching out to the target audience with relevant and useful content is the most effective way to start. Nevertheless, if they can’t understand it or don’t enjoy reading it, what’s the point? Therefore, you should learn how to improve your content’s readability.

How does Content increase in the Readability Score work?

Readers can determine the ease or difficulty of reading and understanding content by using the readability score.

What is the importance of the Readability Score?

A readability score ensures that the content is written in a way that the target audience will understand it.

In terms of complexity, legibility, typography, and familiarity, it tells you how simple or difficult the text is to read.

As a result, the user experience is enhanced. The search engine also considers it a critical factor.

Does Content increase readability?

As the score increases, the text becomes easier to read. Tools such as Readable.io, Squirly SEO, and Yoast SEO can be used to calculate the readability score.

Here are some tips for making content easier to read

1. Make Your Headline Catchy and Short

In accordance with the 80/20 rule of headlines, 80% of people will read headlines, but only 20% will read the rest. Target audience members will notice the headline first.

You should keep the headline short and make it magnetic enough to catch the reader’s attention. For maximum impact, use Instoried, an AI-enabled tool for content writing.

2. Create subheadings for the content increase

In order to navigate through the content, readers need to be able to scan the subheadings. Their expectations are outlined in a quick snapshot. This serves as a quick summary of the content and is like a mini-headline.

Subheadings are not set in stone. The longer the content, the more subheadings should be included.

Best Content and eye catching
Best Content and eye catching

3. Create short sentences and paragraphs

It is easier for readers to digest information in bite-sized chunks when paragraphs and sentences are short. Readers are encouraged to read rather than scan the text. Readers will also be able to filter less information as a result.

It is also possible to achieve the illusion of white space by using paragraphs and sentences with a few words. A neat and legible writing style gives the impression that the content is well-written. As well as optimizing your content for mobile search, they also help you rank higher in search engines.

4. Make bullet points

You can make your content more appealing to readers by using bullet points. You can use them to present facts, instructions, statistics, or other information that doesn’t require a full sentence.

There should be a consistent line length throughout the blog or article for bullet points. Consistency and readability are improved by doing this.

Here are two examples of bullet points.

Content Style

To get a good night’s sleep, follow these tips:

  • Early to bed
  • Turn off all lights
  • Listen to soothing music

The second version

The following tips will help you sleep better:

  • Make sure you go to bed early so you can wake up on time
  • Turn off all lights
  • You can play soothing music of your choice

Isn’t version 1 crisper and nicer?

5. Added visuals

Content marketing strategies for 63.2% of businesses heavily rely on visual content.

There is a simple reason for this. Written content is made more attractive by incorporating visual elements such as images, infographics, charts, memes, and videos.

Reading content that keeps the reader interested will have them scrolling down the page. Keep in mind, however, not to overuse visuals or else you will lose the context of your text.

6. Wherever necessary, highlight the content

A strategically highlighted word, phrase, sentence, or paragraph will draw the reader’s attention.

The following types of formatting can be used: bold, underlined, italics, “quote marks”, etc.

The purpose of highlights is to communicate to your readers that you want them to read your article.

The most significant points, however, should be highlighted only briefly.

7. Simple words should be used

Is it necessary for your readers to research words’ meanings in a dictionary or on Google? This indicates that the content is not easily readable. Even if it seems tempting to show off your vocabulary prowess, keep the language simple.

Write about technical or specialized topics only when you use complex or jargon words. Use parentheses or footnotes if you include acronyms or abbreviations.

8. Backlinks should inserted

While it can be highly effective at enhancing readability, it can also be extremely helpful in improving the user experience.

You can use internal and external links to add value to your content while still allowing readers to learn more about the subject. Backlinks can also use to increase readability scores. Content SEO is enhanced by link building.

Instead of writing additional content, you can use backlinks to direct readers to other articles.

9. Use Number of lists

After ‘how-to’ articles (77%), lists are the second most popular type of content (57%) on the web.

To engage your target audience, number the most significant points in the content. By requiring minimal effort to navigate, it keeps them interested in your content.

10. Make sure the fonts and backgrounds are reader-friendly

The most suitable text types to use are Calibri, Arial, Times New Roman, Open Sans, etc. It looks flashy when you use decorative fonts.

Make sure the font size remains the same throughout the content. It is important that the font size be large enough so that the audience can read it comfortably.


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