Why Your Business Needs SEO and 5 Ways to Boost It
It is imperative to have an online presence for your business. there are 5 ways to Increase business through SEO. It isn’t possible to build an online presence without SEO, which is one of the most significant aspects of digital marketing. In order to increase your visibility on the web and boost your SEO, there are many ways to do so. Today, we’ll discuss a couple of them.
Having a strong online presence is crucial for therapists. Clients won’t book your services if they can’t find you. You shouldn’t limit your marketing to sites like Psychology Today and Therapy Den.
Hiring a mental health copywriter who knows SEO and mental health well is one surefire way to improve your SEO. Your SEO should be increased by someone who values what you do, understands online marketing, and knows how to do it.
What is SEO?
Search engine optimization is also known as SEO. Search engines use it to rank you higher. As a therapist providing CBT therapy for depression and anxiety in Atlanta, GA, you want to appear in searches for “CBT therapy for depression in Atlanta, GA”. In her blog about SEO, copywriter Sarah Dittmeier uses the example of searching for coffee. In order to find coffee (or therapy), you need to know how to attract the right people.
Inbound marketing is what SEO is all about. You can increase website traffic with inbound marketing. A solid inbound marketing strategy can convert readers into clients. SEO is essential for this.
How Do You Improve Your SEO?
Keywords are one of the most effective tools SEO copywriters use. People type these words into Google searches. The keyword “CBT” is an example of a single keyword. CBT will appear in millions of searches. Using keywords that differentiate you from the crowd but that people are still searching for will help you stand out from the crowd.
You can improve your SEO by using long-tail keywords. A mental health copywriter knows how to use long-tail keywords in website copy and blogs to attract the right kind of traffic. The keyword “CBT therapy for depression” is a longtail keyword. A long-tail keyword phrase like “How do I prevent my dog from peeing on the rug?” is a particular keyword phrase. You should use something like this.
Using a variety of keywords and long-tail keywords will help you improve your SEO. Using them organically is also imperative. Overusing the same keyword will be penalized by Google if you do so too often. It’s called “keyword stuffing,” and you shouldn’t do it.
What Are the Benefits of SEO for Your Business?
Ranking in search engines is impossible without SEO. When people search online, they won’t find you if you’re not ranking in search engines, like Google.
Let’s be honest. Nowadays, everyone searches for everything on Google. Wouldn’t you like to appear in a search? You need to boost your SEO if you want to increase your client load. You want your practice to grow, and you want to see it succeed.
For this, I suggest hiring a mental health copywriter who is well-versed in SEO.
How to Increase Your SEO
Here are five ways to boost your SEO and increase traffic to your website:
1. “What is…” is an effective phrase to use.
The phrase “what is CBT for depression” is a lot stronger than “CBT depression” when you’re trying to rank for competitive keywords like “CBT depression.”
It may be helpful to incorporate the phrase “what is CBT for depression?” The phrase may be used throughout the website. This is a terrific opportunity to use a long-tail keyword phrase on an FAQ page, which, by the way, is an excellent place to include keywords.
2. Explain how it works by using the phrase “How x works”
For competitive keywords, “how something works” is just as significant as “what is…” or “how does…”. You will rank higher for “how CBT for depression works” than “what is CBT for depression.”
Your website should include a section on “How CBT works for depression.” Perhaps you could write a blog about it as well. Your SEO will greatly benefit from regularly updated blogs.
3. Make sure you use keywords that rank
In the past few posts, I have mentioned keywords a lot, but that is because they are so crucial to improving your SEO. According to Neil Patel, long-tail keywords have a better chance of ranking since people search for longer phrases.
Using your location is one way to rank for keywords. Using your place in your keywords is critical if you’re a Cognitive Behavior Therapist treating depression and anxiety in Atlanta, GA.
Take a moment to think about what people are searching for. Sometimes it will be something like “depression therapy near me” or “anxiety therapy in Philadelphia.” These are very general phrases, so you want to make sure your keywords reflect what people are looking for.
One way to rank for a location is to register with Google. Your website can be indexed by submitting it. Your current location should appear when someone searches for you. However, this only works if you have an actual office.
4. Ensure Your Website Is Fully Optimized
In order to increase your SEO, there are a number of factors to consider. Words matter, but not just the words you see on a homepage or in a blog post, as any copywriter knows. An optimized website also includes a lot of other factors.
Tags for the title page
You see title tags when you perform a search. I have a very clear title tag when you Google “mental health copywriter” and you find me. What I do and who I am are explained in it.
Your website’s title tag should concisely describe what it is. Using keywords that you want to rank for directly in the title tag is a wise idea. As a result, my title tag includes “mental health copywriting” so you can find me when you Google it.
In a Google search, meta descriptions appear beneath your title tag. It would help if you used keywords to describe the page’s meta description. The main words that I want people to use to find me in my meta description are “mental health,” “copywriter,” and “therapist.”
I appear on page one of Google results for words such as “psychiatric copywriter,” “psychiatric and wellness copywriter,” or “therapist copywriter.” My content is optimized with meta descriptions, titles, and long-tail keywords. Every week, Crystal Xone writes relevant and consistent blogs. I appreciate your help.
Word Count Must Be High
If your website pages are too long, your visitors won’t stay and read them, no matter how engaging they are. It is helpful to have a long enough website page to be crawled and recognized by Google. Google Adsense is one of the best website traffic methods.
According to Forbes, a good word count is between 600 and 700 words. In general, you can get away with a little less than 300 words, but something like 300 words is too thin. You need enough information on your site for people to know what you do, and you also need enough words for Google to find you. It’s always three people you’re writing for: the digger, the skimmer, and Google.
5. Blogs and FAQ pages can be written by a mental health copywriter
It is a smart idea to use your keywords on FAQ pages. On these pages, you can explore “what is…” or “how x works.” You can use as many keywords as you’re trying to rank for (about 3-5) without stuffing them.
Writing consistently updated relevant blogs is another way to boost your SEO. Writing about your thoughts on a blog is not enough. For Google to recognize your blog, it needs to be at least 1000 words long. Besides publishing relevant blogs, you should also keep them updated regularly. Ideally, you should do this once a week, but every other week will still have an impact on your search engine results.
Look no further than a well-optimized blog written by a mental health copywriter if you want to increase your SEO. Copywriters know tricks you don’t, such as how to use internal and external links. By linking to other pages or blogs on your site, internal links keep people engaged with your site. If you link to reputable sources, external links give you authority. Your SEO is affected by both internal and external links.